Toyota Celebrates 10 Years of Prius in Canada (Toronto, ON) - July 27, 2010 - Ten years ago Toyota launched a new kind of car in North America. It was the Prius, an affordable car with a hybrid gas/electric powertrain. In the decade that followed, the Prius made an indelible mark on the automoti ... [More]

The future starts now. Make things better. That's what the 2010 Toyota Prius is all about. With its dynamic styling, extremely spacious interior, and advanced technology, including Toyota's revolutionary Hybrid Synergy Drive™, Prius is everything an Intermediate Sedan can and should be: powerful, responsive, accommodating, exceptionally fuel efficient and produces up to 70% fewer emissions.